The role of the National Public Relations Coordinator for SOMA is two-fold. The first objective is to make the general public aware of SOMA and osteopathy. The second objective is to develop a working relationship between the Colleges of Osteopathic Medicine and SOMA. Public Relation’s goals should help direct the strategies and tactics of any and all public endeavors. The main goal is to support SOMA’s mission statement. This statement should include what SOMA wishes to accomplish with a focus on how we wish the public to view us.